In after the death of Susannah, her son George took over, but in with the coming prohibition laws he had to sell the brewery. When he sold the brewery the British syndicate renamed the family brewery, Halifax Breweries Ltd. In the brewery encountered their second fire but were able to overcome do to the new ownership and continued production.
In they encountered the biggest tragedy of all, the Halifax harbour explosion. This killed multiple people and destroyed the brewery for the third time, so after this George put all his energy into his St. In is when the moose finally comes into the picture for the brewery, then in they introduced Moosehead Pale Ale to the public. But the development of the railroad did play a big part in their brewery starting up.
Since the ale was so popular she gained an investor and was able to move the brewery to Halifax harbour. That was a great spot for a brewery because of all the military traffic through the area and how much beer the military consumed. Moosehead originally started as a lager before eventually adopting the pale ale style of brewing. Lagers tend to have a mild alcohol, Low hop, grainy malt, low fruity-ester flavours, and have a medium finishing time.
The lager is lower in malt and hops flavour, but is a golden colour, is a very carbonated beverage, also can have a crisp taste and a brilliant clarity. Pale Ales have almost no alcohol, medium hop, bready or caramel malt, citrus ester, and a short to medium finishing time. Common things to pair with lagers are a Pho type of food, ripened cheeses, or kettle corn balls. Common things to pair with Pale Ales are roasted or grilled meats, mild cheeses or apple pies.
Ingredients for lagers tend to include a variety of hops, 2-row and 6-row barley, and lager yeast. Ingredients for Pale Ales include centennial hops, pale or caramel malt, and an ale yeast. Thank you for your time and any info would be appreciated.
Skip to content. Brewery News. CBN February 24, Search for:. Social profiles. Facebook Twitter Instagram. Beer had long been part of the life in the armed forces. This, along with the fact that the overwhelming majority of the civilian population in Dartmouth and Halifax could trace its ancestry to the beer-drinking cultures of England, Scotland, and Ireland, gave an immediate incentive to anyone like Susannah Oland looking to capitalize on their knowledge of the art of brewing.
Tragedy struck in October , however, when John died in a riding accident. To make matters worse, DeWinton was transferred to Gibraltar and the other two partners sold their interests to a manager, George Fraser, who had formerly been employed at a competing brewery.
Undaunted, Susannah Oland and her sons continued working at the brewery, which had been renamed the Army and Navy Brewery in honor of its principal patrons. In , after receiving an inheritance from a relative in England, Susannah Oland bought out Fraser and dissolved the partnership.
She began operating the brewery under the name S. Oland, Sons and Company and trained her sons to be brewmasters. She worked at the brewery for the remainder of her life. When Susannah died in , the brewery was taken over by her youngest son, George W. In , George sold the brewery to an English syndicate and used the proceeds to acquire the Highland Spring Brewery of Halifax and another brewery in Saint John. The Halifax brewery was destroyed in the explosion of and, as a consequence, George W.
His second son, Sidney, joined him in the business at the end of the First World War , and with the aid of government compensation for victims of the Halifax explosion, the Olands rebuilt the old Highland Spring Brewery. This dodgy practice helped keep the business afloat.
Ever since they were boys, Sidney and George had been in competition with one another. While their father was alive, the intense rivalry was never allowed to descend into a family feud.
But when George Sr. After the Second World War, the Canadian brewing industry became consolidated in the hands of the three largest brewing companies: Labatt , Molson and Canadian Breweries Limited. Interprovincial trade barriers, provincial jurisdiction over the retail sale and distribution of alcoholic beverages, local sensitivities, as well as a permissive policy toward takeovers paved the route towards market consolidation in Canada. Just over 50 of the 61 breweries that were in operation in were still producing beer by the early s, but most were owned by one of these three.
The big three had a physical presence in every region across the country, except for the Maritimes and Northern Ontario, and their national brands dominated the market place. The limited size of the market as well as the protective provincial tariff on out-of-province beer sheltered Moosehead from its big three competitors.
Nevertheless, Moosehead encountered difficulties during the postwar years due to the lingering shadow of Prohibition. While Prohibition had come to an end in New Brunswick in , public drinking continued to be prohibited until This led to some of the lowest consumption rates of beer in Canada.
To make matters worse, Moosehead was unable to gain market share outside of New Brunswick. This preemptive strike allowed Moosehead to dominate the draft market for decades to come.
By , Moosehead controlled roughly half of the Maritime markets. Throughout the period, Moosehead continued to do what it did best: make and market beer. In place of specialization for higher returns, they substituted diversification in hopes of greater security.
Labatt, for instance, diversified into frozen foods, juice, dairy, grain and entertainment, which included bringing the Blue Jays to Toronto. It was a similar story at Molson, which diversified into chemicals and the home improvement sector, spending hundreds of millions of dollars to purchase shares in Beaver Lumber and Home Depot.
Moosehead, however, did not follow this trend. Instead, it attempted to boost sales by finding a new market for its core product.
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